Wholesale INVU Eyewear sunglasses and frames

INVU Eyewear

Swiss Eyewear Group (International) AG is pleased to announce VÜM Glasses as our new distributor for the Spanish optical market. This includes our Sunglasses, Sport, Sustainable, and Optical collections, as well as the new fashion sunglasses line EKKIU by Swiss Eyewear. This strategic partnership will greatly strengthen our presence in the Spanish optical market and expand our reach in this key region.

“We are delighted to welcome VÜM Glasses to our family of trusted distributors,” says Ernesto Scotti, Managing Director of Swiss Eyewear Group Italy Srl. “With over 30 years of experience as a trusted partner to Spanish opticians, VÜM Glasses will play a key role in enhancing our customer service and driving our growth. Together with their network of well-trained and highly qualified agents, we will be able to offer superior products and services to meet the evolving needs of Spanish opticians.”

“We are honored to have been chosen to distribute the exciting portfolio of Swiss Eyewear Group products in the Spanish optical market,” says Xavi Fusté, CEO of VÜM Glasses. “The INVU and EKKIU brands represent legendary Swiss quality and innovation and align perfectly with our values. We look forward to a successful partnership that will bring significant benefits to our valued customer base.”

Together, Swiss Eyewear Group (International) AG and VÜM Glasses are dedicated to providing the Spanish optical market with innovative, high-quality, and affordable eyewear products. At the same time, we are committed to offering our customers cutting-edge service, ensuring excellence at every step.

Find out more about our wholesale glasses.

The Swiss Excellence in Wholesale Optics: INVU Ultra Polarized Technology

For an optical professional, the decision to invest in a wholesale eyewear brand is based on the critical intersection between product quality and generated profitability. In this context, INVU, founded by Swiss Eyewear Group, has positioned itself globally on the principle that high-quality, high-performance glasses must be accessible to everyone.

This positioning is achieved through a deliberate operational strategy. Unlike large luxury brands that often pass the high costs of royalties and massive advertising campaigns onto suppliers and the final customer, INVU chooses to invest directly in lens technology and material innovation. This approach ensures that the retail optician receives a product with optical performance comparable to premium alternatives exceeding 200 EUR, but with a price structure that substantially optimises the profit margin and provides the best value globally. This superior value proposition is a fundamental selling point for VÜM Glasses.

The Heart of the Lens: Nine Layers of Visual Performance

The cornerstone of INVU's quality promise is its Perfect Vision lens technology, an intelligent multi-layer light management system. This advanced ultra-polarised lens design is what differentiates INVU from standard polarised lenses—a segment of the sunglasses market that is constantly growing.

The central component of this technology is the ultra-polariser, integrated into a proprietary nine-layer structure. This high-efficiency filter guarantees 99.9% polarisation. This near-total efficacy ensures glare-free vision (glare-free vision) in challenging environments, such as driving in sunlight or water activities, providing a clear competitive advantage over other INVU sunglasses that do not achieve this level of performance.

In addition to glare elimination, the lens incorporates specific functional layers essential for visual health and user experience. This includes a colour enhancement for brilliant perception and superior contrast, and a UV filter that offers 100% UV-400 protection, meeting and exceeding all global standards. To ensure durability, the lenses feature a precision hard coat layer, crucial for scratch resistance. Finally, the exceptional impact resistance makes these lenses suitable for the sport and recreational segment.

INVU Frame Engineering: Premium Materials and Swiss Comfort

The excellence in design and engineering of INVU, managed by the international Swiss Eyewear Group team, ensures that every pair of INVU brand glasses meets rigid Swiss quality standards.

Manufacturing begins with exact specifications and 3D prototypes, enabling the engineering of precision moulds and tooling. For the crafting of the frames, INVU uses only premium materials:

• Swiss TR 90: This ultra-lightweight and highly flexible material is fundamental for ensuring all-day comfort, especially in optical frames. The temples integrate internal wire core, allowing for micro-adjustments to achieve a personalised, ergonomic fit.
• High-End Acetate: For frames aiming for a bolder, more elegant style statement, acetate with rich colour finishes is used, providing depth and refined aesthetics.
• Precious Metals: Some models incorporate fine metals, finished with cutting-edge coating and plating technologies.

The use of these materials and rigorous manufacturing processes guarantees that the original glasses from INVU offer exceptional performance and meticulous aesthetics.

Features of INVU Ultra Polarized Lens Technology

INVU Wholesale Catalogue: Diversity and Segmentation for Profitability

The catalogue that VÜM Glasses makes available to its optical partners is extensive and designed to maximise market coverage. This breadth allows VÜM's wholesaler clients to differentiate themselves from the competition by offering optical products that satisfy niche and fashion needs with a single distributed brand. The collections cover not only basic glasses frames and sunglasses, but also specialised Sport, Sustainable, and innovative Clip-On lines.

INVU Sunglasses: Trends for Men, Women, and Unisex

The INVU sunglasses range is segmented to capture demand from various demographics, all benefiting from the Ultra Polarized technology.

• INVU Men's Glasses: The masculine line includes robust models and sports designs, optimised for performance. High-contrast lenses are particularly popular in this collection, providing sharp vision for outdoor activities.
• INVU Women's Glasses: The feminine collections are distinguished by elaborate designs and marked attention to detail, acting as the perfect style accessory while ensuring maximum polarised visual protection.
• Unisex INVU Glasses: A significant part of the catalogue focuses on versatile designs, such as rectangular or panto frames, that meet the demand for unisex INVU glasses, combining Swiss functionality and contemporary fashion.

In addition to standard models, VÜM distributes advanced sun lens options. This includes Filter Category 4 lenses (extra dark), Night Driving lenses (designed to enhance visibility in low light conditions), and Photochromic lenses that automatically adjust to changing light levels.

Optical Frames and Prescription INVU Glasses: Perfect Adaptability

INVU's offering in the optical segment is fundamental for the wholesaler. The optical frames are meticulously designed with Swiss precision to ensure perfect adaptability to all types of prescription lenses, providing comfort and elegance for daily use.

• INVU Prescription Glasses: The INVU prescription glasses line uses the lightness of Swiss TR 90 and high-quality acetate to offer aesthetic and durable solutions.

Solutions for the Digital Age

Responding to modern demands, VÜM also distributes INVU computer lenses that incorporate blue light protection. This technology reduces high-intensity blue light, mitigating the eye strain associated with prolonged screen use.

Innovative Hybrid Solutions: The Magnetic Clip-On Collection

This collection represents a key differentiating product for the retail optician. The Clip-On line combines prescription frames with ultra-polarised magnetic sun clips.

The engineering behind this solution is notable: the clips are precision-engineered to integrate with the frame, achieving a seamless silhouette that looks like a complete pair of sunglasses, not an improvised accessory. This intelligent solution allows users of INVU prescription glasses to instantly transition from clear vision to sun protection without needing a second pair of glasses. The clip, by incorporating the nine-layer Ultra Polarized lens technology, ensures the user enjoys maximum UV400 protection and glare elimination.

Sustainability and Vanguard: The INVU Sustainable Collection

Addressing the growing ecological awareness of the end consumer, INVU has launched its Sustainable collection. These sunglasses combine the excellence of ultra-polarised lenses with frames made from recycled plastic, such as Tritan Renew. This innovative material repurposes PET bottles, transforming them into high-quality sun frames. The ecological commitment is integral, extending to the accessories: both the case and the cleaning cloth are made from 100% recycled materials, offering the optician a complete and original ecological value proposition.

Key Materials of INVU Frames and Specialised Lenses

VÜM Glasses: Your Official Distributor and Strategic Partner in the Peninsula

The strategic alliance between Swiss Eyewear Group (a global giant with products distributed in over 90 countries) and VÜM Glasses provides the perfect synergy: combining Swiss engineering quality with the agility and knowledge of the Iberian local market. For the optician in Spain, Andorra, or Portugal, VÜM Glasses is not just a seller or supplier, but a strategic ally that guarantees rapid and efficient access to original glasses that are technologically superior.

Advantages of Purchasing INVU Glasses Wholesale with VÜM

VÜM Glasses holds the exclusive distribution and official distributor status for the entire INVU Eyewear portfolio in the Iberian Peninsula and Andorra. This ensures that optical partners access the latest collections directly, including the new, modern line of EKKIU by Swiss Eyewear sunglasses, a brand specifically designed for Generation Z trends.

VÜM's credibility is underpinned by Xavi Fusté's over 30 years of experience in the optical sector. This deep market knowledge translates into cutting-edge B2B service. VÜM clients consistently highlight professionalism, close attention, and quick response time as the core values guiding the service. These attributes are crucial in wholesale logistics, where efficient inventory management and rapid supply are determining factors for the optician's profitability.

As a direct wholesaler, VÜM offers the complete catalogue (including Sun, Prescription, Clips, and Sustainable), ensuring competitive price conditions that reflect INVU's high-value-for-money business model, thereby allowing for maximisation of the retail margin.

VÜM Glasses and INVU: The B2B Advantage in the Iberian Market

Frequently Asked Questions (FAQs) about INVU Eyewear

The following answers are designed to offer clarity and confidence to the professional client regarding the INVU brand and its value proposition.

Who manufactures the INVU glasses brand and what is its origin?

The INVU brand is a creation and property of Swiss Eyewear Group (International) AG, a Swiss optical company with global reach. Its headquarters are located in Zürich, Switzerland, and it was established in 2013. Swiss Eyewear Group was the first global Swiss eyewear company and specialises in designing, manufacturing, and distributing optical products that combine cutting-edge technology and affordable prices. Currently, they distribute their products in over 90 countries, ensuring rigorous quality and performance standards across all their products.

What is the quality of INVU glasses and why choose Ultra Polarized?

The quality of INVU glasses is underpinned by the excellence of Swiss Engineering. The frames and lenses are manufactured and controlled under sampling and quality control plans implemented by the Swiss Eyewear Group team, which uses certified manufacturing partners and testing in independent laboratories.

The key quality indicator is the Ultra Polarized technology. This is a nine-layer multi-layer lens that offers a polarisation efficiency of 99.9%, providing absolutely glare-free vision and enhanced contrast. This advanced technology consistently outperforms standard polarised lenses.

By choosing INVU, the optician offers their final customers: total UV-400 protection, impact resistance, a durable anti-scratch layer, and the best value for money available on the market.

Does VÜM Glasses offer the full catalogue of INVU glasses for men and women wholesale?

Absolutely. VÜM Glasses, as the official distributor and exclusive supplier in the region, offers the complete Swiss Eyewear Group portfolio in Spain, Andorra, and Portugal. The catalogue includes clear product segmentation to ensure that opticians can stock their inventory effectively, including INVU men's glasses, INVU women's glasses, unisex INVU glasses designs, and the INVU prescription glasses line. Furthermore, the Sport, innovative Clip-On, and Sustainable collections are offered.

Professionals interested in specific models and price conditions for wholesale purchase can download the PDF catalogues or contact VÜM Glasses directly.