CROSS-SELLING IN YOUR OPTICAL STORE
Cross-selling is a sales technique that takes advantage of consumer momentum. It consists of offering related or complementary products to enrich the shopping experience, making product use and the customer journey easier, more complete, and more enjoyable.
EXAMPLES OF COMPLEMENTARY OR RELATED PRODUCTS:
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Eyewear chains
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Eye serum
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Waterproof cases with hook for sailing
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Generic solar clip-ons
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10% discount on your next pair of alternative, designer, or premium glasses for special occasions
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Interchangeable temples
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Premium contact lens case
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Limited-time discount voucher
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Cleaning kit
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Discount on progressive lenses
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2x1 offer
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Insurance for progressive lenses
Exercising creativity will help you offer irresistible products and promotions that align perfectly with your brand or optical store’s personality.
WHEN TO DO IT?
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When the customer chooses the product they need.
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At the time of payment, by offering a discount on a related or complementary product.
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After payment, by offering to fill out a short form or rating in exchange for a 15% discount on their next pair of glasses.
BENEFITS OF CROSS-SELLING IN YOUR OPTICAL STORE
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Increased revenue
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Greater customer loyalty
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Enhanced shopping experience
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Better understanding of your customers’ preferences
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Boost in sales of slow-moving products
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Stock clearance in a more elegant and profitable way
TAKE ADVANTAGE OF THE IN-STORE EXPERIENCE
Use the moment of sale to ask customers how they found you, their postal code, email address, or to invite them to visit your website, follow you on social media, leave a Google My Business review, or download a discount by filling out your online form.
This will help you grow and strengthen your valuable customer database.
Thank you — until our next article!